Client

Biz Bank used to be a bank for small and medium-size entrepreneurs. Later it and SMART Bank, that was aimed towards mobile solutions, merged into a Nest Bank.

Target Group

- small and medium-size entrepreneurs that yet don’t have a business bank account or want to switch from their own one

Challenges

Creating a pleasant animation that would inform clients on the main benefits of the new bank offers. Hence, promoting the bank and increasing the number of newly opened bank accounts.

Solution

Creating a short 3D video tongue-in-cheek animation that would compare a crow, metaphorically perceived by people as a bad sign, to the new bank offer showing that everything is clear and there is no any “crow” in it. The following challenge after coming up with such a concept was to make sure that the video conveys its real message and brings the clear juxtaposition of the crow and the bank.

In order to see if people would understand the main message and there would be no misconceptions over the bank on the emotional level, we consolidated a focus group test out of 12 persons. The test and its empirical data analysis helped us to outline further moments to be improved and redone to thus, successfully be delivered to the mass public.

Results

As a result of our close cooperation, the video has proved to bring bigger brand awareness and a certain raise in the newly opened bank accounts. The audience liked the idea of a crow introduced and hence, better recalled the brand and its commercial.

Scope

- 3D animation

- Animation of a character

- Voicing