Created by philanthropic blockchain and cryptocurrencies experts in 2016, DQR Group has an educational and altruistic vision about their domain. Located in Malta, the group now has three distinct yet closely related companies.
Nowadays unmissable, the blockchain technology is, however, still surrounded by mysteries and hazy opinions. In order to gain visibility and trust, DQR had to overcome that lack of intelligibility and trustworthiness. The main challenges Craftoon and DQR had to face were the following:
Craftoon as a video marketing agency released a whole mix of short video productions to help DQR Group surmount the aforementioned challenges.
The clever combination of all these marketing videos focuses on establishing a relationship based on trust and increasing the public’s knowledge regarding cryptocurrencies and blockchain. The founders and other important employees share their vision and enthusiasm in front of the cameras, thus becoming likable and trustworthy.
The myth buster series of videos produced by Craftoon made an outstanding performance as they are demystifying cryptocurrencies and blockchain technology, giving a human face to the company and bringing knowledge to the viewers all at the same time.
This wide video production by our Polish video agency was fitted to social media, online ads and websites are a perfect match for DQR’s marketing campaign in a tough market. Versatile and top-quality short movies and camera interviews were exactly what was requested and worked as intended.
Craftoon and DQR collaboration ended up being very successful for both parts. Craftoon’s expertise in video production for digital companies was a great fit for a blockchain company focused on cryptocurrencies.